It don't know since when, the window display began to appear in the store window, and it is more and more important position in store. Nowadays, different types of shops in different period will launch different Window display， It is given priority that small retail store window to display more products sales information . large department stores display window after a certain artistic creation, in order to achieve the attention even sensational effect. No matter what the type of the window, the window is the biggest place to display designers free creation of space. Window design is the process of the goods within the window or the theme to recreate and design process. As an excellent display designer or window designer in the design process should be to create awareness.
First quarter The role of window
the role of window is the purpose of the designer design window and the starting point,so it needs the full understanding of the role of the window before window design for . and according to the demand to make sure that the purpose of the window display.
1, the bridge of communication with customers
because the window is located in the most easy place to let the customer see the location of the shop, so it is the most effective presentation or display area in a shop window .Window, of course, not only for demonstration goods, sometimes according to brand or designer needs to display different content; For example, display a few pieces of art, display device or a real performance and so on. no matter what the content window display, on the whole the biggest role of window is to communicate with consumers. Display designer for the creation of the window, is to regard it as a communication bridge, through the design and layout of the window's need to display or communicate information to consumers. For display designer, with good specifications window shop is more popular .
2, the brand and the store ads
window as a position fixed ads.and it compared with other forms of advertising, it is closer to customers and low cost. If we assimilate shop to a beautiful girl, and then the window is her eyes, its existence and quality determine whether shop is more attractive. Brand advertising often reflect information and the brand culture, brand designer can through the window style for a long time to control, make the audience has a deep impression after long time of receiving information on brand types and their style , and it can make the brand's influence in the consumer's mind.
3, the window of the shop sales information
sales information is the most common content, by showing sales information in the window, let the customer know for sale of goods in the shops in time. Such as change garments according to the price discount information, product launches and so on.
没有评论:
发表评论