top visual merchandising companies
top visual merchandising companies
2016年10月21日星期五
skillful use model in classical window design
skillful use model in classical window design
in the window design ,except spatial arrangement ,the greatest focus point ought to be show model property,it is not only the theme of visual merchandise ,but also the meaning of exhibition to stand out product superiority, it contains considerable design philosophy in displaying model property in the window .
top visual merchandising companies
top visual merchandising companies
top visual merchandising companies
top visual merchandising companies
top visual merchandising companies
2016年10月12日星期三
visual merchandise design philosophy
visual merchandise design philosophy
(1）explicit structure must be distinct and exact give expression to the design
feature and advantage of exhibit.
（2）neat
window is a soundless advertisement,from the beginning the design must have clean feeling and pay attention to maintaining.
[caption id="attachment_136" align="alignnone" width="600"]
iblabc00767216[/caption] （3）succint it needs to put a moderate dosage of interior window decoration,proportion the window size,cannot immoderately use decoration,in general , in order to stand out texture of commodity.the more valuable goods ,the less decoration. top visual merchandising companies （4）unitary in order to bring spectator bright impression,the same set of goods display ,whether colour or texture need to be unify. [caption id="attachment_137" align="alignnone" width="600"]
iblrek00782594[/caption]
（5）sectionalization
top visual merchandising companies
it needs to pay attention to sectionalization for the exhibit in the window,so that step by step attract the attention of visitor,without sectionalization,it cannot guide visitor look at the exhibits clearly and iintensively.
（6）interval
in order to emphasize the key point,it needs to leave interval in each sectionalization,otherwise each sectionalization cannot independent.it so as to embody sense of worth,valuable exhibits have more interval space.
top visual merchandising companies
[caption id="attachment_138" align="alignnone" width="400"]
iblrek00782600[/caption]
（7）stereoscopic
exhibit require sense of space,distinct with far,close,high,low
[caption id="attachment_139" align="alignnone" width="600"]
x8t-1022692[/caption]
top visual merchandising companies
（8）ornament
pay attention to interspece with using the merchandise which can stand out the theme,not only building the atmosphere but also attract the forane visitor.
top visual merchandising companies
(1）explicit structure must be distinct and exact give expression to the design
feature and advantage of exhibit.
iblabc00767216[/caption] （3）succint it needs to put a moderate dosage of interior window decoration,proportion the window size,cannot immoderately use decoration,in general , in order to stand out texture of commodity.the more valuable goods ,the less decoration. top visual merchandising companies （4）unitary in order to bring spectator bright impression,the same set of goods display ,whether colour or texture need to be unify. [caption id="attachment_137" align="alignnone" width="600"]
iblrek00782594[/caption]
（5）sectionalization
top visual merchandising companies
it needs to pay attention to sectionalization for the exhibit in the window,so that step by step attract the attention of visitor,without sectionalization,it cannot guide visitor look at the exhibits clearly and iintensively.
（6）interval
in order to emphasize the key point,it needs to leave interval in each sectionalization,otherwise each sectionalization cannot independent.it so as to embody sense of worth,valuable exhibits have more interval space.
top visual merchandising companies
[caption id="attachment_138" align="alignnone" width="400"] iblrek00782600[/caption]
（7）stereoscopic
exhibit require sense of space,distinct with far,close,high,low
[caption id="attachment_139" align="alignnone" width="600"] x8t-1022692[/caption]
top visual merchandising companies
（8）ornament
pay attention to interspece with using the merchandise which can stand out the theme,not only building the atmosphere but also attract the forane visitor.
top visual merchandising companies
2016年10月11日星期二
7 kinds of form display window in topicalization
7 kinds of form display window in topicalization
showcase be hailed as city pop culture observatory ,theme showcase's content and form have been changed in continuuous development.
it was influenced from characteristics of the times,econnomy develop,the people lifestyle.
and it present 7 kinds of trendency:
visual merchandising and display
life
the tendency of commercial culture is confusing the distinction between elegant culture and mass culture.
showcase is also trying to express some kinds of lifestyle or reappear scenes of life，by closing scenes of life to infect potential consumers.
visual merchandising and display
plotting
showcase will make static space express dynamic affair and become a challenging design.the showcase storyline of theme usually have dramatic lecherous unexpected feature.
visual merchandising and display
dynamic
if we can rely on information and automatic technology，realize showcase inside and outside exhibit interact with customer，it makes business environment add some interest point.
internationalization
internationalization is the characteristic information era，in the life in various information more and more synchronized. the same period different territory showcase have the same theme.absolutely，
based on this point，showcase was honoured as popular culture observatory.
visual merchandising and display
entertaining
the theme of window is also developed to entertaining，it regulated people's mood by relaxed pleasant or facical theme.
visual merchandising and display
showcase be hailed as city pop culture observatory ,theme showcase's content and form have been changed in continuuous development.
it was influenced from characteristics of the times,econnomy develop,the people lifestyle.
and it present 7 kinds of trendency:
visual merchandising and display
life
the tendency of commercial culture is confusing the distinction between elegant culture and mass culture.
showcase is also trying to express some kinds of lifestyle or reappear scenes of life，by closing scenes of life to infect potential consumers.
visual merchandising and display
plotting
showcase will make static space express dynamic affair and become a challenging design.the showcase storyline of theme usually have dramatic lecherous unexpected feature.
visual merchandising and display
dynamic
if we can rely on information and automatic technology，realize showcase inside and outside exhibit interact with customer，it makes business environment add some interest point.
internationalization
internationalization is the characteristic information era，in the life in various information more and more synchronized. the same period different territory showcase have the same theme.absolutely，
based on this point，showcase was honoured as popular culture observatory.
visual merchandising and display
entertaining
the theme of window is also developed to entertaining，it regulated people's mood by relaxed pleasant or facical theme.
visual merchandising and display
2016年10月8日星期六
common visual merchandise design method
common visual merchandise design method
1.lamplight：The key of window design is masterly utilize light source
2.frames: considerably utilize frames can generate good visual effect.
[caption id="attachment_109" align="alignnone" width="640"]
OLYMPUS DIGITAL CAMERA[/caption]
OLYMPUS DIGITAL CAMERA[/caption]
3.ornament:Through purchase ornament from outside can serve as a foil to showcase;
choosing ornament must corresponde with products,according with feature of product.
4.concepy of subject: at the present stage showcase generalized the emphasis is
teleology and planned push out the concept of product.
the introduce for technique of expression species in the window design
window is a significant portion ,in the market or store,good or bad showcase design，suitable technique of expression,it can help our product play a great broadcast effect,thus prompt attract consumer's notice.therefore,techinique of expression the window design is also a course in a curriculum.
right now , i will analyze which technique expression the windiow design have.
1.direct display
it means take advantage of the least of property and backdrop,utilize exhibit skills,by means of all kinds of form as folder,pull,overlay,hang,pile the merchandise,embody sufficiently merchandise's form,character,color and style and so on information.
2.moral and associate
apply a part of imagine ，use one environment，plot，patterning or peoples postures and so on，thus evoke consumer's association, consumers resonated in spirit, it can put up the character of commodity.
we can also use abstract geometry property,it embodied in form of plane or stereo ,
even though two different matter or form,as long as exist the same inner beauty,it can also march combination.visual merchandising mannequins
3.exaggeration and humor
it takes beautiful element rational exaggeration amplification in commercial characteristic and personality , gives person novel and fancy feeling. we can have a fine sense of humor in the design of plots ,indeed, we can extend to cartoon form,all those above will help achieve unexpectedly and understandable effect.
visual merchandising mannequins
4.apply advertising language
if we can rightly apply advertising language,it will enhance thematic manifestation.On account of having to use short or title advertising language,
so when we write advertising ,it not only should be vivid , but aslo should be originality,but it needs to bring into correspondence with whole design,and can not deviate from the core theme,in this way,it can wake up the sonsumer's interest,and convenient for memory.
5.catena manifestation
catena manifestation is a common window advertising,uses for the same brand or manufacturers display,and has a role of enhancing visual effect.it can come to effect from technique of expression and property consistent form and colour,you can aslo reserve a certain form and colour as a symbolic.
visual merchandising mannequins
2.moral and associate
apply a part of imagine ，use one environment，plot，patterning or peoples postures and so on，thus evoke consumer's association, consumers resonated in spirit, it can put up the character of commodity.
we can also use abstract geometry property,it embodied in form of plane or stereo ,
even though two different matter or form,as long as exist the same inner beauty,it can also march combination.visual merchandising mannequins
3.exaggeration and humor
it takes beautiful element rational exaggeration amplification in commercial characteristic and personality , gives person novel and fancy feeling. we can have a fine sense of humor in the design of plots ,indeed, we can extend to cartoon form,all those above will help achieve unexpectedly and understandable effect.
visual merchandising mannequins
4.apply advertising language
if we can rightly apply advertising language,it will enhance thematic manifestation.On account of having to use short or title advertising language,
so when we write advertising ,it not only should be vivid , but aslo should be originality,but it needs to bring into correspondence with whole design,and can not deviate from the core theme,in this way,it can wake up the sonsumer's interest,and convenient for memory.
5.catena manifestation
catena manifestation is a common window advertising,uses for the same brand or manufacturers display,and has a role of enhancing visual effect.it can come to effect from technique of expression and property consistent form and colour,you can aslo reserve a certain form and colour as a symbolic.
visual merchandising mannequins
2016年10月4日星期二
commerce window design
commerce window design is a customer oriented The most effective technology.In virtue of
customer discern color,be fond of something in regularly,create a reminder type of shopping mode,evoke customer's buyiing inclination,thus the message embodied enterprise or products in innervation,texture,aesthetic perception,
it makes customer buying behavior is full of happy experience,bring about a huge value for merchandise sales and merchant visualize.
window design philosophy -----balance:
if we adopt to principle of balance, it can layout product ruly.transmit corresponding visual effect,balanceable principle should run through whole wall space and each plane.
window design color scheme--color scheme
sequential color theme gives whole store distinct theme,sleek visual effect and intense impact force.It can integrate dark color and bright color,emphasize major products.It creates visual shock Uses the technique of contrast and gradual color .
window design philosophy----three-dimensional
using different display products,Make the whole display surface has third dimension;
using The combination of width side hook to change the display surface.
using the combination of long and short the obverse side,as a result,display surface depth the effect of strewn at random.
2016年9月26日星期一
The design of window display space
The design of window display space
showcase is essential for display space to demonstrate the theory of business、corporate culture、brand culture,comodity culture,fashion culture.
the design and exhibit of showcase ought to have a distinct theme,elegant appearance,utilize lamplight rightly,and ought to update in time accordance with The popular trend of fashion,the change of goods,change of season.window display is not only one of commercial advertising media,but also constituent part of urban landscape ,As the goods is more and more rich,people's demand is more and more high in the demand of goods and information transfer.therefore,successsful window display should be perfect unification in advertising,ideological,facticity,artistry.
Window display design can be split into scene type,stage type,exhibit type,plane formula,mutilmedia.
the contents of Window display design are :
1.the building construction and space design of showcase
2.facade and environment disign
3.demostrate theme scheme and design
4.lanscaping arrangement and design
5.comodity display and design of model
6.systemmatic design and application of plane composition,three dimentional composition ,color comoposition,morphosis,shadow composition,dynamic composition
7.vision art design
8.lighting design
9.property and material design
10.the design of The inner and outer space gravity polymerization and the space field.
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